Have you ever asked yourself WHO MADE YOUR CLOTHES?

In 2013, the Rana Plaza building in Bangladesh collapsed and 1,138 people died - they all worked in factories that manufactured clothing for big global brands. Most people that make clothes for the global market live in poverty. Many work several hours in unsafe and dirty conditions, with very little pay. This has to change! Fashion Revolution is a global movement calling for a fairer, cleaner fashion industry. We deserve to know who made our clothes and under what conditions!

#FashRev wants to celebrate fashion as a positive influence while also scrutinizing questionable industry practices and raising awareness for the fashion industry’s most pressing issues. The aim is to show that change is possible and to encourage those who create and those who consume fashion (nearly the entire world) to build a more ethical and sustainable future for this industry.


MDMA is part of this movement of people from all around the planet who make the fashion industry work. We are the people who wear clothes. And we are the people who make them.

In 2014, #TheGirlWithTheArrowTattoo helped to create this movement from the early stages, by attending some of the original #FashRev meetings and seeking to open the eyes of the audience to the urgent matters of this business. When creating MDMA, she wanted to build a community that not only cared for the planet and its resources, but also for the people that produce apparel. There is no planet B. And no one should die for fashion. By using sustainable, recycled materials, and choosing to produce locally, Sara Pignatelli is making meaningful changes to the reality of this industry. As Dalai Lame said "If you think you are too small to make a difference, try sleeping with a mosquito!"

We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers. We are the industry and we are the public. We are world citizens. We are you.